The Brief
To refresh and elevate go.botanica’s brand identity to reflect its growth from a small family-run florist to a multi-location, ethically driven flower business. The goal was to modernise the brand while staying true to its deeply rooted values: sustainability, seasonality, community, and beauty. The new identity needed to work flexibly across digital platforms, physical signage, and packaging, while maintaining a warm, approachable personality.
Approach
Working closely with founders Ali and Richard, I began with a deep dive into go.botanica’s story — its origins, ethos, and ambitions for the future. Through this collaborative discovery process, we uncovered the key brand principles: care, craft, sustainability, and a celebration of natural beauty.
The name go.botanica already had strength — it felt confident and contemporary — but it needed a visual identity that matched its purpose and emotional resonance. The redesign focused on refining the logo, introducing a versatile mark, and building a typographic system that conveyed clarity, friendliness and quiet sophistication.
The logomark is an abstract interpretation of the letter 'A', subtly integrating a leaf within its form to reflect the brand’s connection to nature. A single line extends from the shape to suggest motion and flow, symbolising go.botanica’s dynamic delivery service. Designed with soft, organic curves, the mark balances elegance with energy, and functions both as a distinctive standalone symbol and within a flexible layout system for packaging, tags and signage.
Execution
With a strategy in place, I delivered a complete set of brand assets and applications, including:
Primary logo and logomark system
Social media templates and iconography
Typography and hierarchy guidelines
Colour palette reflective of seasonal blooms and natural materials
Art direction and design for promotional materials, flower guides and packaging
The visual system was designed to adapt seamlessly across touchpoints — from elegant gift cards and delivery slips to bold retail signage and vibrant social media posts. Each asset reinforces the brand's values of sustainability, craft and customer connection.
Outcome
The refreshed identity for go.botanica captures the beauty and care that goes into every bouquet, while also positioning the business confidently within a modern retail and lifestyle context. It communicates trust, creativity and a connection to nature — all with a fresh, contemporary edge.
Since launch, the new branding has helped unify communications across their Hove, Haywards Heath and Lewes locations, while also setting a strong visual tone for go.botanica’s future growth, flower school, and subscription offerings.
Services Included: