Project Description
When Minna told us they were in the process of making a lightly brewed sparkling tea, we were hooked before we even tried it. When they went on to say they would be donating a portion of their profits to charitable foundations supporting inclusion, we were all in.
From there, we set out to create a brand that would float above the rest in an ever-deepening sea of sparkling beverage options. One that would be as unique and refined as the flavors Minna was brewing up.
From there, we set out to create a brand that would float above the rest in an ever-deepening sea of sparkling beverage options. One that would be as unique and refined as the flavors Minna was brewing up.
Deliverables
• Brand Identity
• Packaging
• Illustration
• Iconography
• Strategy
• Packaging
• Illustration
• Iconography
• Strategy
Just tea, organic fruit, and some bubbles. We thought the cans should be just as clean and simple.
