Project Description
Engaged from the project's inception, the design process began with a series of immersive workshops to define the personality, values, and DNA of the brand. The restaurant's identity was developed to evoke a sense of warmth and tradition. Think Italian flavors we know and love but given a modern twist.
Comprehensive brand assets were created, including signage, menus, print materials, and tableware. The process was managed end-to-end, from concept development through to production and installation, ensuring a cohesive and authentic brand experience at every touchpoint.
Deliverables
• Brand Strategy
• Naming
• Brand Identity
• Logo Design
• Signage
• Print
• Menu Design
• Brand Application
• Brand Guidelines
• Naming
• Brand Identity
• Logo Design
• Signage
• Menu Design
• Brand Application
• Brand Guidelines
The Idea
In Italian culture, sharing meals and cooking together is a cherished tradition that fosters connection, laughter, and the appreciation of loved ones. The brand name Nonni, meaning 'Grandparents' in Italian, embodies this cultural cornerstone.
The logo, featuring a split O resembling a passed-down plate, symbolises the transmission of recipes and traditions across generations within Italian families. This visual representation embodies the warmth, hospitality, and joy that the Nonni brand seeks to bring to every dining experience.
Throughout the brand development process, a key objective was to choose a color palette that authentically reflects the Italian heritage of Nonni without falling into clichés.
